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I first break down the design into small repeatable chunks. My JSON file will hold all content including text, images, product codes, and URLs. Running Gulp takes data from the JSON and loops through the included Pug templates to generate static HTML files as well as new CSS or JS.
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At Madewell, I maintained the homepage, style stories, seasonal campaigns, collaboration pages, PDP and category modules, in-store displays, blog stories, and much more. That’s over 2,000 pages throughout the last decade.
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Click here to view an archive of Madewell pages i've worked on dating back the last three years.
This is a small collection of web projects I worked on during the early 2000's.