Many of my projects need to have a 30sec, 15sec, 7sec, and 6sec edit to cover Hulu, YouTube, and other outlets. After reviewing storyboards and binning footage, I’ll remix the music selection to fit the different edit lengths. As I finesse the story I’ll set up After Effects comps for corrections. I feel that my biggest strength is being able to composite elements in or out of a shot. In fashion, there are often hem extensions on clothing that needs to be removed.
Below is a small selection of campaign videos I’ve edited for Madewell.